For the past week or so I’ve been stuck in this cycle of high self-confidence and self-doubt. The more I consume content from Alex Hormozi, the more motivated I get. I start believing I can actually pull this off, that I can get this business off the ground and be successful. Then at other times, thoughts of doubt creep in about my idea, whether there’s a genuine market for this, whether people will actually pay money for it.

The thing I keep telling myself whenever these thoughts pop into my head is this: if the idea succeeds, great, that’s what I want. If it doesn’t, then I’ll know it doesn’t work, at least not in the way I’m currently doing it. Either way, it’s a win. It’s like the Thomas Edison story. He spent years trying to find the right material for his light bulb filament. Someone asked him why he kept going when nothing was working. He said none of those attempts were failures because each one crossed something off the list, and that got him closer to tungsten, which is what he eventually used. If my idea doesn’t work, I learned from it. If it works, it works. There are no failures, only learnings.

Fear always exists in the vague. Every time I’m afraid I’ll fail or I start doubting myself, I ask myself what specifically I’m afraid of, what exactly is the reason behind the doubt. Once I pinpoint it, I can look at it and think, this is stupid, this isn’t a real reason to be fearful. I’m trying to keep this in mind and push through the doubt, because honestly, I have nothing to lose. Either I succeed or I learn.

I’m excited to get clients and get this business off the ground. While my peers are job hunting or settling into mediocre careers, I’m carving my own path. I don’t care about the corporate world. I don’t care about catering to companies, jumping through their hoops, applying to hundreds of jobs and getting rejected or getting no response at all. I’m tired of that. And I’m glad I didn’t get an internship or a job while I was in college, not because I didn’t get one, but because deep down I knew I never wanted one anyway. Even if I had gotten one, I wouldn’t have enjoyed it or found it fulfilling.

The idea of starting my own business, learning about sales, marketing, scaling, crafting offers and guarantees and promotions, it’s genuinely exciting. I think about it and I’m like, this is something I can wake up and do every day without dreading it. Most stuff feels like a drag, something you have to do just to get by. But this is something I’m doing because I actually want to. Whether I succeed or fail, I don’t care. I’m doing it because I want to, and it doesn’t matter what other people think.

I’m one month in and I’ve accomplished a lot. From the very inception of this idea to narrowing it down, deciding to start a business, filing an LLC, opening a business bank account, building a prototype, working on getting over the fear of cold calling, and learning as much as I can from YouTube and audiobooks like $100 Million Offers. I’ve done more than most people even dream about doing when it comes to starting a business. I say that partly to make myself feel good, but I also know it’s true. Most people do nothing. Inaction is costly.

I want a life where I make decisions and take actions, not one where I think about doing things and never follow through. You only live one life and there’s only one path, so you have to decide what that path is going to be. When you look back, you want to say you’re glad you took it, that you wouldn’t have had it any other way. What you don’t want is to think you should have done something else, or worse, that you wanted to but didn’t because you were scared of failing, scared of what people would think, scared of looking like a failure. In life, we must choose our regrets. So choose wisely.