I tried to take my own advice and stop overthinking, but its easier said than done. Today, I sat down to make some more cold calls. I rehearsed my script a few more times and looked at that list of phone numbers. I could slowly feel that anxiousness taking a hold of me. I thought it was gonna be easier but it was pretty much the same. I kept hesitating instead of calling those numbers.

Two days ago, I set out to compile a list of businesses to cold call. I spent an hour or so scouring through Google Maps to find 20 roofers in my area, one by one adding their names, phone numbers and website links to a Google Sheet. I was fired up and looking forward to crushing that list the next day.

The next day arrived. I sat down to make those calls after finalizing the script for the cold call. I practiced a couple times, even recorded myself so I could play it back and improve my tone before the real thing. Then came time to dial the first number of the day. It took me a while but I finally did it, a woman picked up and the call yielded nothing. She didn’t transfer me through to the owner, neither did I get an email. Her final words were, “You can take us off the list”. She just thought I was some telemarketer.

For the past week or so I’ve been stuck in this cycle of high self-confidence and self-doubt. The more I consume content from Alex Hormozi, the more motivated I get. I start believing I can actually pull this off, that I can get this business off the ground and be successful. Then at other times, thoughts of doubt creep in about my idea, whether there’s a genuine market for this, whether people will actually pay money for it.

I used to be skeptical of AI. It was this nebulous thing that was like magic. It scared people, whether those fears are justified, only time will tell. But from what I see, it feels like it could be a gamechanger for so many people when it comes to various aspects of their lives. But only if they stop being afraid of it and simply learn to harness it’s powers.

Every journey has it’s moments, the highs and the lows, these are the moments we remember. But people often forget the most important bit: the boring middle. The part of the journey where the high of starting a new journey has waned but the soul crushing defeats haven’t come yet, and the glory from victory is even further still. The boring grueling middle is the part of the journey where the you do the same things everyday without seeing much progress at all. It’s the part where you begin to question why you’re on this journey in the first place. You keep working towards your goal, day in and day out, seemingly without getting any closer.